by Daniel Hill
Bob Schneider's latest album, Burden of Proof, comes with a rather ambitious video plan: Schneider will film and release a music video for each song on the tracklist. Various media outlets have been given these videos to premiere over the months since the album was released, and thanks to our long and storied history of Schneider fandom, now it is RFT Music's turn.
The video is for the song "Please Ask For Help," and is directed by Dan Winters. In it, we see Schneider in front of a white background, as various dental tools are used to pry open his mouth and stare inside, giving us a look at the man's pearly whites. It looks like it was probably uncomfortable.
We asked Schneider about the meaning of the video.
"The idea behind the whole series of short film videos for the album was to place more of an emphasis on visual art," he says. "Dan is one of the best visual artists i've ever met, so this seemed like a no brainer. You could tell a more literal story, but one of the great things about our brains is we will try to make sense of the most absurd things. And so the less literal you are, the more personalized the story the viewer will be able to make it."
As for his secret to whiter teeth? "I've got one word for you: Rembrandt. Even my toothpaste is artistic."
Schneider also released a series of videos explaining each song from the album. In the one for "Please Ask for Help," he tells us that the chorus was actually written by his son, then only four years old. The song is the end result of "the song game," a fun, competitive practice wherein singer/songwriters pick a phrase for each other and then write around that phrase. Fittingly, Bob asked his son for help, and the young Schneider wrote and sang the chorus on the spot. His singing can be heard on the album version as well.
We asked if his son would receive compensation for his assistance.
"When i die, he'll get all the royalties from everything, forever. So that comes to about $5.89. thanks Spottify!"
Watch the "Inside the song" video below.