iCloud is the Shiniest, Newest Time-Waster for Apple Store Customer Service


Let the chatboards begin. - COURTESY OF APPLE
  • Courtesy of Apple
  • Let the chatboards begin.

Being Steve Jobs must be pretty awesome. It seems like the man makes more announcements than Obama does, though the negative implications of his are usually just that the newest version of the iPad completely trumps the one you bought only this morning. And what his announcements lack in creative names (See: iPad), they more than make up for in Internet excitement (See: e-hype). Case in point: iCloud.

Apple's addition to the cloud computing trend already explored by Amazon and Google will officially launch this fall, but the details of how it works are already pouring in: iCloud will let its users upload and store 5GB of data -- music, documents, photos, etc. -- for free with iOS 5, the company's forthcoming new operating system.

Those five gigs don't include anything purchased from iTunes, so those albums, apps, TV shows and episodes of Teen Wolf you bought from Apple don't count toward your storage total. The same goes for the Photo Stream of all the pictures you took of your friends on your iPhone or of yourself in Photo Booth. When you take a photo on any Apple device, it will immediately be added to any other Apple products synced to your iCloud account.

Earlier, A to Z waited on hold to talk to an Apple rep at the company's Galleria store about local expectations for the storage service. It turns out there are a lot of them. After we finished listening to the Beatles' "Paperback Writer," maybe the coolest hold music ever, an Apple employee told us that almost all of the store's phone queue, previously devoted to the iPad, has been filled with questions about iCloud -- how it's going to work, how it will be integrated on the PC and Mac, etc. They've got the answers, but they recommend waiting for more news from the parent company -- and from Jobs. It was at this point that the Beatles line "It could make a million for you overnight" came back to us: A million questions?

OK, maybe not. "There are definitely a lot of them, though," he says.

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