The Beat Does Not Go On: 100.3 Done With Hip-Hop

by

comment
Big news brewing on the local airwaves: The Clear Channel-owned hip-hop/R&B station KATZ 100.3 The Beat has fired all of its on-air talent and changed formats, as of 12 p.m. today.

As the station's already re-designed website indicates, they will now play seasonal music. It's currently "stunting" (in industry parlance) as "Halloween 100.3 Scary Music for St. Louis."

See for yourself:

The_Beat.jpg

Expect non-stop Christmas music (perhaps the only thing more obnoxious than Soulja Boy) after this weekend.

Our sympathies go out to some of the better hip-hop DJ's in the area who are now unemployed, including DJ AJ (just named the RFT's best hip-hop DJ of 2009), Dwight Stone and KiKi the First Lady.

The move leaves Hot 104.1 as the only top 40 hip-hop station in the area.

For a little history of KATZ, check out the Wikipedia page, which has also already been edited to reflect today's big change.

More details when we can get them.

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.