Going into SXSW this year, I was curious to see how the economic meltdown was going to affect the festival. I had heard that fewer labels were having showcases, and fewer journalists and label employees were attending. More people I know personally went down to Austin on their own dime, with no plans to buy the badge or wristband needed to attend many showcases and events.
Despite such ominous portents, the festival rarely felt different than it has in years past. The main drag, Sixth Street, still teemed with partying college kids and drunk denizens of the music industry. If anything, it felt like fewer people decided to pony up for the expensive admission free-pass, and instead preferred to pay money to get into a show - or just cruise around the many free day (and night) parties happening in Austin.
At the Undertow showcase the following night, Theodore impressed a small but supportive crowd. Depending on nuance rather than drama for its emotional impact, the group's roots resonated from the heart. The highlight of its set was the "encore" -- the group had some extra time to fill, and so it unleashed a soul-twang beating and a hollering hootenanny that showed off its ability to cast aside restraint.
Magnolia Summer performed next, to the biggest crowd I've ever seen it play to at the annual showcase. The setlist focused on the more rock-oriented material from last year's Lines from the Frame and From Driveways' Lost View; the brisk, upbeat setlist was a good fit for this particular lineup of the band.
Rockwell Knuckles, Nato Caliph and Black Spade - along with recent Atlanta transplant Gotta Be Karim and DJ Trackstar on the decks - opened the Smoking Section/Nah Right party on Friday.
And finally, John Henry & the Engine earned an encore from an appreciative outdoor crowd at Jovita's at Saturday's KDHX/Twangfest day party. The group's organ-bolstered rock certainly brought to mind Bruce Springsteen, but the Southern sensibilities and honest edge reminded me more of the Georgia Satellites.
It's always interesting to see how perfect strangers and out-of-towners react to our local bands - and this year, the city's finest musicians certainly represented St. Louis well.
Apologies to Teresajenee, whose Saturday night showcase I missed, and to Via Dove and any other St. Louis acts I didn't get to see in Austin.