I just received an email dispatch from a publicist which simply said:
Clicking on that sends you to -- you guessed it -- an Arcade Fire site. Let the countdown go to 100 and you're sent to a site playing "Black Mirror" (oh, THAT'S what the URL is) as black and white video images unfurl. The multimedia part? One has the ability to add and remove layers of the song by touching numeral keys 1 through 6 on the keyboard. Er, ok.
Guess the band's too busy designing Web sites such as this and getting married to play in St. Louis for the first time since 2004. (I KID, I KID. MUCH LOVE.)
-- Annie Zaleski