Wire Sells Victoria's Secret Lingerie



From my favorite trashy UK gossip list, Popbitch:

Wire have received a nice paycheck thanks to "I Don't Understand" being used on a recent Victoria's Secret advert. And how did that come about? Someone at the lingerie company's advertising agency was trying to download an episode of The Wire TV series from a file-sharing site, but accidentally ended up with Wire's Read & Burn 01 album.

Classic. If Psychic TV can sell cars, of course minimalist electro-punks Wire can sell underwear. Surprised they didn't use "Ahead" (below) as it contains the repeating line, "I remember, I remember...making the bodies touch..."

-- Annie Zaleski


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