On September 7, St. Louis was subject to one of the crueler experiments in recent memory. For three days, a team of spies operated in our midst, conducting an elaborate test aimed at shredding our last vestige of civic pride. And it worked.
Setting up camp in the Anheuser-Busch capital of the world, these Miller Brewing Company saboteurs offered 361 unsuspecting drinkers at a bar downtown two different beers in unmarked plastic cups. Mind you, these were not craft beer drinkers being pulled in to do the taste-test. These were the sort of St. Louisans happy to drink what their dad drank and their grandfather before them — or at least a low-cal version of it. They were, in short, Bud Light drinkers.And then, the out-of-town visitors somehow swayed a huge portion of these brand-loyal, hometown proud drinkers into voting not for tradition, not for family values, but for color, aroma and taste. Like we said: a cruel trick.
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