Photo by Elizabeth Semko.
"Miracle on Chouteau" was last year's version of the holiday-themed bar.
The yuletide season is just around the corner — and with it will come a holiday-themed bar.
Miracle, a holiday pop-up bar with locations around the world, will be back in St. Louis for its second year in a row starting on Black Friday, St. Louis Magazine reports. The franchise's 2017 St. Louis location, which has not yet been announced, will again be spearheaded by Planter's House owners Ted Charak and Ted and Jamie Kilgore. It will be open through New Year's Eve.
The temporary bar will serve holiday-themed drinks, including Miracle franchise offerings such as Jingle Ball Nog, the Snowball Old Fashioned and How The Gimlet Stole Christmas, as well as original cocktails unique to the St. Louis location made with Tom's Town Spirits. Light snacks and more standard drinks will be available, too. And of course, Miracle will be completely decked out for the season.
“I wanted it to be Griswold family Christmas meets A Christmas Story
,” Jamie Kilgore tells St. Louis Magazine
about "Miracle on Chouteau," last year's iteration of the bar. “It needed to be silly and over the top and just wonderful.”
Kilgore told the magazine that this year's Miracle will be smaller and more reservations-oriented — a good move, considering its popularity last year. To stay up-to-date on this year's location and hours, you can join the email list by contacting email@example.com.
In addition to bringing holiday cheer, Miracle will also benefit charities. Specialty mugs will be sold at all locations, and 10 percent of the mugs' earnings will be donated to Action Against Hunger
. Locally, a portion of the proceeds collected from St. Louis' original holiday drinks made with Tom's Town spirits will go to St. Louis nonprofit Santa's Helpers
St. Louis Magazine
says that the original concept for Miracle started in New York City with bar owner Greg Boehm, who paused construction on his new bar in the East Village in order to hold a holiday-themed pop-up bar, per his mother's advice.
The idea spread, and Boehm and his bar manager Joann Spiegel franchised Miracle in 2015. Miracle now has locations across the U.S. and in Hong Kong, Athens and Paris. More than 60 locations are anticipated to be on the roster by Black Friday this year.