COURTESY OF OLD VIENNA
A case of this stuff? Just $38.
If you love the smoky heat of Red Hot Riplets potato chips — and seriously, is there anyone in St. Louis who doesn't? — this might come as the best news of 2017: You can now buy Riplets' signature seasoning by the jar.
The possibilities are endless. Sprinkle it on your potatoes! Douse it upon chicken! You can even mimic Byrd & Barrel and use it to rim your bloody mary ... although it might not taste quite as good without the restaurant's signature garnish, a fried chicken slider.
Basically: You'll never again have to lick your fingers or the bottom of an empty bag of chips (guilty!) to get that one last trace of Riplets' ravishing red dust. You can simply shake your li'l seasoning jar and let the flavor fly.
The new product is an offering of Old Vienna, the Fenton-based geniuses behind not just Red Hot Riplets but also Hot Diggety's, Hot Cheese Popcorn and other assuredly healthful snacks. Steve Hoffmann, the company's president, says Old Vienna got the idea to offer the product after seeing how restaurants (including Byrd & Barrel and St. Louis Wing Co.
, which offers a "Red Hot Riplets" option for chicken wings) have incorporated Riplets' flavoring.
And while the product only became available as of noon Monday, it became immediately clear that this was the product the world had been waiting for. "We received 382 orders for the new seasoning the first day it was available online," Hoffmann says — even as the company's social media mentions exploded.
Hoffmann notes it's going to take at least another month to get the product in major supermarkets, but as of this week, you can now purchase the stuff online
. It's $5.99 for a 3.45-ounce bottle and just $38 for a case.
Case? Yes, case. Don't play dumb. You know you'll be using this stuff by the pound ... why not plan ahead?
Editor's note: We updated this story after publication to include a few new details from Old Vienna.
We welcome tips and feedback. Email the author at email@example.com