The Ambassador Brewer for Schlafly, Stephen Hale, thinks about drinking beer in the same way he thinks about eating tomatoes: seasonally. "I think people's tastes change throughout the year, and it's true of what they drink just like it is of food," he explains. "People just really understand the importance of eating and drinking seasonally. You wouldn't eat a tomato in January — well, unless it was a delicious locally grown hothouse one maybe."
Hale, who started brewing beer out of his home when he was nineteen, has been excited to see the rise in availability of different beer styles over the years that makes this sort of seasonal drinking possible. "When it became an option, people had so much to choose from," Hale explains. "It's just a great opportunity to try different styles that maybe you wouldn't think about at other times of the year."Fall beer doesn't have to be all about what he refers to as "pumpkin pie in a bottle," though he stands behind his brewery's pumpkin beer and has a few words for pumpkin spice naysayers. "Not everyone likes pumpkin beer and the spiced lattes, but you don't have to slam it," Hale insists. "You have to give everyone credit that at least this is seasonal and not being served in the middle of June. And as long as you find a pumpkin beer that is the right balance of cinnamon, nutmeg, and clove with a good malt backbone, why not try it?"
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