#UberIceCream Comes to Town, but It's Not What You Think

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UBER
  • Uber

When we first heard that #UberIceCream was coming to St. Louis today, our Gut Check response was that this was yet another shot fired in the St. Louis Uber War of 2015.

Riverfront Times has been closely reporting the back and forth maneuvering in the St. Louis Uber War of 2015 with stories such as this, this and this. Just this week, in fact, we reported on Police Chief Dotson's comments that Uber's background checks are "thorough" and "responsible" as well as how Uber's full page ad in the Post-Dispatch brought together an interesting set of political bedfellows.

Instead, #UberIceCream Day is simply a promotional event Uber is hosting all over the world (over 250 cities in 58 countries on 6 continents).

To have ice cream delivered curbside from 11AM-5PM today, simply slide your location over to "Ice Cream" in the Uber app. $20 gets you 5 ice cream bars.

Flavors for the day: Fudge Frenzy Strawberry Shortcake Chocolate Shortcake Vanilla Crunch Vanilla Sandwich Red, White, and Blue Rocket SpongeBob

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