Fitz's Newest Soda, the Berry Pomegranate, Also Comes in a Float



Welcome to Sugar High, a series devoted solely to spotlighting the best ways to sate a sweet tooth in St. Louis. We'll sample the best the city has to offer at restaurants, bakeries and holes-in-the-wall, and provide some insight on how these confections are made along the way.

Fitz's "Merry Berry" float with Berry Pomegranate pop. | Photos by Mabel Suen
  • Fitz's "Merry Berry" float with Berry Pomegranate pop. | Photos by Mabel Suen

The original recipe for Fitz's (6805 Delmar Boulevard; 314-726-9555) root beer dates back to 1947, and to this day, the company still uses bottling line equipment from that era. Currently, the local soda producers are active five days a week and run 500 gallons daily -- that's 1,200 cases and 28,800 bottles a day.

While the mainstay tried-and-true formula still hits the spot every time for St. Louisans, Fitz's fizzy, sweet sodas now come in more colors than a rainbow. Its latest offering, berry pomegranate, debuted earlier this spring.

A selection of Fitz's sodas.
  • A selection of Fitz's sodas.

Described as "a refreshing blend of luscious mixed berries and tangy pomegranate balanced together with the delicate sweetness of pure cane sugar," the bubblegum-pink drink joins Key Lime and Cardinal Cream as the latest additions to Fitz's line of products. A new variety of Fitz's comes out once or twice a year, based on trends and fan suggestions.

Try the beverage in the Delmar restaurant's newest float, the Merry Berry, among more than a dozen other options. The bright, refreshing fruity pop gets topped with generous scoops of vanilla ice cream, whipped cream, berry puree and a crisp vanilla wafer. Whether it's for cooling off, dessert or sharing with a sweetheart, the frosty mug filled with vibrant flavor instantly brightens any day.

Located in the Delmar Loop.
  • Located in the Delmar Loop.

Previously on Sugar High: - Smalcakes' Wedding Cake Cupcake - Pastries of Denmark's Petit Fours - Lucky Buddha's Five-Spice Crème Brûlée - Amy's Corner Bakeshop's Scones - Vincent Van Doughnut's "Mini Vinnies" - Piccione Pastry's Sfogliatella Riccia - The Feasting Fox's Warm Apple Strudel - I Scream Cake's "I Scream Sammys" - LuciAnna's Pastries' Chocolate-Mousse Cheesecake - Spoon Baking Company's Spoon Cookie - Insomnia Cookies' S'mores Deluxe Cookie - Living Room's Peanut-Butter Chocolate-Chip Cookie - Stimulus Baking Company's Pad-Thai Cupcake - La Bonne Bouchée's Strawberry-Mousseline Cake - Pie Oh My's Pumpkin-Maple Pecan Pie - Annie Moons' Banana-Split Muffins - Cyrano's Carrot Cake - Whitebox Eatery's Cheese Pastry - Comet Coffee's Mousse Cakes - Whisk's Apple-Cinnamon "Pop Tartlets" - The London Tea Room's Blueberry-Lemon Cake - Corner 17's Fluffy Ice - The Fountain on Locust's "Banana Bourbon" Sundae - Vinnie's Pinwheel Baklava - Red Fox Baking & Catering's Lemon Tart - Sugarfire Smokehouse's Crack Pie - Russell on Macklind's Coconut Cake - The Kitchen Sink's Sweet Potato Fries - Giovanni's Kitchen's Panna Cotta Trio - Crepes Etc.'s Crepe Cake - Cafe Ventana's Beignets - Frida's Raspberry-Chocolate Avocado Mousse - India Palace's Gulab Jamun - Melt's "Violet Beauregarde" Waffle - Brevan's Patisserie's "Brendan" - Winslow's Home's Chocolate Cake with Espresso Meringue - La Patisserie Chouquette's Eclair - Black Bear Bakery's Raspberry Oat Bar - Gelateria's London Fog Gelato - 4 Seasons Bakery's German Cheesecake - Libertine's "Candy Bar" - Cleveland-Heath's Old Fashioned Cherry Pie - Schlafly Tap Room and Bottleworks' Sticky Toffee Pudding

We're always looking for some sweet ideas. E-mail the author at


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