All you St. Louis ex-pats can finally breathe easy: Schlafly is finally coming to the Windy City. In a release last week, the local brewery announced it would be expanding distribution to Chicago, a market it has stayed out of for more than twenty years. There have been talks in the past of a brewpub to help introduce Schlafly to the city, but for now it'll just be beer.
See also: Schlafly Eyeing Chicago? Not So Fast
Back in November there were rumors on social media that co-founder Dan Kopman was scouting Chicago locations, but he later told us an expansion to Chicago would take a lot more work.
"The idea of having a storefront up there is appealing to me. From a marketing standpoint, it allows us to connect directly with consumers and engage with them about our beers. That's what I like about it: the idea," he said. "It's a big decision for us, so we don't mind taking our time at thinking it through. We'll do it when it feels right. We've still gotta get all these beers released before the end of the year, so it's never a dull moment."
Schlafly will be releasing a "small amount" of its Pumpkin Ale in Chicago for now, and in the first months of 2015 you'll see some APA, Kölsch and Pale Ale. The Chicago market more than doubles Schlafly's current distribution, which includes New York, Maryland and Mississippi.
Gut Check is always hungry for tips and feedback. E-mail the author at Nancy.Stiles@RiverfrontTimes.com.
Follow Nancy Stiles on Twitter: