McDonald's (multiple locations) is testing out its latest gimmick in Kansas City: the "Blitz Box." The box is a $14.99 "multi-person meal" that has never been sold in the United States before. The idea is to boost sales -- you know, because McDonald's is really struggling.
The box comes with two quarter pounders with cheese, two medium fries and ten chicken McNuggets with dipping sauces. McDonald's tends to try out new products overseas before introducing them to an American market, and similar boxes are already sold in Australia and the Czech Republic.
The Blitz Box debuted September 2 in KC and will continue through football season, but it's possible that if the item is a success, McDonald's will introduce it to more locations. USA Today points out that fast food joints have been moving away from family meals in the past few years and focusing on individual items -- to which we say, who says this has to be for two people?
Support Local Journalism.
Join the Riverfront Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.
Join the Riverfront Times Club for as little as $5 a month.