Celebrate The Sweet Divine's Grand Opening in Soulard Saturday


  • Liz Miller

They're baaaaaaaaaack!

The yummy cupcake shop and winner of the Food Network's Cupcake Wars closed its Kingshighway location on March 30 to prepare for its new shop in Soulard, and it's finally ready for business. The Sweet Divine (1801 S. Ninth Street; 636-942-2900) is hosting a grand opening fête at its new location on Saturday from 8 a.m. to 9 p.m.

Gut Check caught up with Jenna Siebert, who owns the Sweet Divine along with her husband, Jason, to get the dish on the new digs.

See Also: - The Sweet Divine to Move to Soulard in March - Straub's Starts Carrying Sweet Divine Desserts - The Sweet Divine to Appear on Food Network's Cupcake Wars

"It might be more of a soft opening," Siebert says, "but we're calling it a grand opening. To us it's grand because we're finally opening the doors."

Siebert says the shop will still need a few tweaks, but Saturday is the perfect day for the grand opening, so it's happening. The Tap N' Run 4K will be jogging and chugging right past the new shop in the morning, and at 7 p.m. Shakespeare Festival St. Louis will be performing A Midsummer Night's Dream in front of the shop as part of Shake 38.

Siebert says she's working on some sort of delicious treat to pair with the Shakespearean comedy, but the new store will also feature savory quiches, pies, macaroons, cinnamon rolls and, of course, cupcakes.

The Sweet Divine will stay open until 9 p.m. this Saturday, but Seibert says she hopes to continue keeping the shop open that late to accommodate the crowds in its new neighborhood.

"Soulard is a great place where people are walking around all the time," Seibert says. "If we stay open late, people can come here for coffee and dessert after dinner."

This new iteration of the Sweet Divine will feature coffee and espresso drinks made in house. The Sieberts still have some work to do before Saturday's grand opening, but fortunately, the espresso machines are installed, so they can "test" them into the wee hours of the morning as they prepare for the festivities.

"We're hoping everything will be ready by Saturday," Siebert says. "We still have to put the tables in, and some of the shelves might be empty, but they'll be up on the walls. We're just going to keep adding stuff until the store is complete."

In regard to our main concern, however, Siebert has a definitive answer: "Oh, yes, the bakery cases are going to be full!"

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.