A-B Unleashes the Straw-Ber-Rita on Unwitting Drinkers



Well, crap. Anheuser-Busch is at it again.

On the heels of last year's stunning success with its Bud Light Lime-A-Rita, A-B has released the Straw-Ber-Rita.

Contrary to what it sounds like (a sad border-town stripper), the Straw-Ber-Rita is a mixture of Bud Light Lime and strawberry flavoring. A malt strawberry margarita drink in a can. Yum.

See Also: - Anheuser-Busch Due to Roll Out Test Markets Margarita-Flavored Beer - Trying and Failing to Conquer the Beer Margarita at El Maguey

Mike Sundet, Senior Director of Innovation at A-B had this to say of the original Lime-A-Rita: "This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create 'beer ritas'; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors."

Apparently, A-B was under the impression that beer drinkers were adding strawberry syrup to their Lime-A-Ritas, and they decided to capitalize on it. Or they were really drunk one day during a planning meeting. Which is how Gut Check runs all of our planning meetings, so of course we approve of the process.

According to the Straw-Ber-Rita publicity announcements, the drink is available in 8-ounce cans and comes with either 8 percent ABV or 6 percent ABV. It also has natural flavors, artificial sweeteners and artificial colors. 'Cause we all need a little more Red 40 in our bodies.

Gut Check's crack investigative work has discovered that they are available at Randall's Wines and Spirits around town, which means they'll be invading your local convenience stores any day now. Enjoy.


Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.