Gut Check loves watching the Super Bowl, but almost more than that, we love watching the food and drink commercials that air during the Super Bowl.
In 2006, Frito-Lay pioneered online crowdsourcing to promote its Doritos brand during the Super Bowl. Seven years later that very successful and very profitable move, its "Crash the Super Bowl" campaign is still going strong.
This year's crop of five finalists range from "fashionista daddy" to "goat 4 sale," with the poll still open. The winner of the contest will be announced during Super Bowl XLVII, when its commercial will air during one of the most-watched events of the year.
Check out each video contestant after the jump.
Haven't voted in Doritos' competition yet? Not even sure you want to? Watch the following videos and decide for yourself.
"Fetch" by Joe Taranto of Culver City, California:
"Fashionista Daddy" by Mark Freiburger of Sherman Oaks, California:
"Express Checkout" by Sasha Shemirani of Los Angeles, California:
"Road Chip" by Tyler Dixon of Los Angeles, California:
"Goat 4 Sale" by Ben Callner of Marietta, Georgia: