As you've probably guessed by now, Gut Check spends all of our time eating, drinking and Internetting (with occasional dance breaks and naps). We're constantly consuming, and in our quest for food news and oddities we sometimes stumble upon horrific aberrations both in the realm of food itself and in marketing.
Now and again, we find a gem like the Kickstarter campaign for Honey Badger Barbecue Sauce.
For only $1 you can help fund the manufacturing of Honey Badger Barbecue Sauce in several varieties, including Cobra and Triple Cobra strengths. For larger pledges you can receive juicy incentives including a T-shirt with an original honey badger design or a special "Golden Badger" sauce.
Watch the video below and visit the Kickstarter page for more info.