Hooters New Ad Campaign Features Cruelly Casual Mockery of the Inexorable Decline of the Human Body -- Also: Puppets!

by

comment
hooters0803.jpg

Ur-breastaurant Hooters has embarked upon what Nation's Restaurant News terms, without even a hint of a smile, "a brand augmentation" to compete against the up-and-comers in its ever-more-crowded field. That includes expanded, upgraded menus -- no, the chicken wings aren't going anywhere -- and an ad campaign that features two owl finger puppets, one an angel, the other a devil. As you can probably guess, these puppets dramatize a potential Hooters customer's reasons for and against going to the restaurant.

While you might suspect that the thought process of the typical Hooters customer goes a little something like, "I'm hungry. BOOBS!", the first ad in the campaign suggests that this typical customer is physically repulsed to the point of nausea by the sight of the inevitable aging of a woman's body, a repulsion that can only be countered by some sweet, young T&A and a dozen buffalo wings.

Watch for yourself after the jump.

Tags

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.