Research Finds Red Potato Chips Curb Compulsive Potato-Chip Eating


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A recently released study conducted by researchers at Cornell University claims that stacking colored potato chips with regular 'ole potato chips acts as a visual cue to curb your chip intake. First, since when are we trying to lessen our potato-chip count? Secondly, what potato chips could this possibly work for other than the very stackable Pringles? Is Cornell working in cahoots with Procter & Gamble to surge profits for its hammock-shaped junk food?

Perhaps we're too quick to assume a Cornell-supported corporate-chip conspiracy as it seems the scientists behind the study are "ethical" and "studied" their hypothesis with "research." It seems that staggering red chips into a stack of regular potato chips allowed study participants to better gauge the serving of chips consumed, leading them to pop fewer potato chips than participants in Group No. 2.

Unlike the portion controllers in Group No. 1, those in the second group were allowed to munch on a supply of chips free of red warning chips while watching a video. The guinea pigs in Group No. 1 watched the same video, but their chip supply was first segmented by a red chip for every seven stacked, then, in a second sitting, by every fifth chip. At the end of the trial, researchers concluded that those in the first group had eaten less than half the supply of chips as participants in the second.

The study doesn't broach the issue of research that indicates that the color red triggers a feeling of hunger in humans or why the color red was chosen as opposed to other hues. One thing Gut Check has learned, though, is never to trust a red potato chip unless it's from a bag of Red Hot Riplets.