Oh, Burger King. For many years Gut Check called you the perpetual fast-food bridesmaid because your Jan Brady burgers could never catch up to McDonald's Marcia. Then earlier this year Wendy's passed you to become the No. 2 fast-food chain. What to do, BK? What to do?
Own the animal-welfare issue. That's what to do.
Burger King is going cage-free. Well, sort of. The company has announced that by 2017 all of the eggs and pork that it uses will come from cage-free chickens and pigs.
Now, "cage-free" doesn't equal "free-range" or whatever other term of art you prefer. Still, it is a step up from battery hens and pigs in gestational crates.
The specifics, from the Washington Post:
The hens would still be housed in a barn, but they have room to move and perches and nesting boxes. Sows are also held indoors, but they would not be confined in the cramped crates while they are pregnant.
Of course, whatever steps Burger King or any other fast-food giant take to improve animal welfare will satisfy their fiercest critics. We imagine artist (or, if you prefer, "artist") Ben Campbell is one of them.
From Geekologie, via Gawker, comes the news that he has created a life-sized "mummy" out of ground-up McDonald's hamburgers (and resin to hold it all together).
Apparently, it has something to do with the link between our modern society, ancient Egypt and constructing pyramids/corporations. Or, um, something. It's kinda gross. Page through for a glimpse of the McMummy IF YOU DARE.