Gut Check didn't watch the Grammys, but we certainly noticed when those live-snarking the event on Twitter started talking about Chiptole...and Willie Nelson? and...Coldplay?
That rang a bell.
In fact, Robin Wheeler reported for Gut Check last August on Willie Nelson's cover of Coldplay's "The Scientist," with sixty cents of each iTunes sale of the song going to the Chipotle Cultivate Foundation. We even showed you the same two-minute video that aired during the Grammys last night.
Read that post, which includes an interview with a Chipotle spokesperson about the Willie Nelson-Coldplay ad and what the Chipotle Cultivate Foundation is all about, and watch the video right here: