But while consumers tend to laugh along with the [hidden-camera] ruse, ConAgra was about to learn that bloggers, who often see themselves as truth-seeking journalists, find the switcheroo less amusing, especially when it entails them misleading their readers beforehand.
"Our entire meal was a SHAM!" wrote Suzanne Chan, founder of Mom Confessionals, in a blog post after the event. "We were unwilling participants in a bait-and-switch for Marie Callender's new frozen three cheese lasagna and there were cameras watching our reactions."The PR agency issued an apology -- actually one of those non-apology apologies: "...we apologize that they felt [disappointed]" -- and none of the hidden-camera footage will be used in advertisements for the Marie Callender's products.
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