Whole Foods Introduces New Way to Spend Money at Whole Foods


Obvious statement: Whole Foods Market isn't a cheap place to shop for groceries. Some of us don't mind. Some of us think the place a bourgie affectation. Some of us don't care one way or the other.

That said, the pilot program that Whole Foods has launched in its Dedham, Massachusetts, location might seem like an indulgence to all but its most fervent, spendthrift fans.

USA Today has the details of Whole Foods' new Wellness Clubs:
For a one-time fee of $199 and monthly membership dues of $45, shoppers can get lifestyle evaluations and access to classes in nutrition, cooking and health, along with 10% discounts on 1,000 better-for-you foods sold in Whole Foods.
Call us cynical, but somehow we doubt that a Whole Foods "lifestyle evaluation" will conclude that you're already consuming enough organic, natural products in your daily diet.

Then again, given Whole Foods prices, it will take you only a few trips to make back in 10% savings the $700+ you'll spend to join the club.

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.