"It's Not Food, It's Frozen Yogurt"

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I'd like to think that this sign, spotted recently on the front door of a business in the Delmar Loop, is a clever commentary on the questionable nature of frozen yogurt, but I suspect the owner of this business is simply exhausted by the number of frozen-yogurt joints that have opened in St. Louis over the past few years and is trying to drive home the point.

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