Stop by one of the 46 Saint Louis Bread Co. locations in the region today and there's a good chance you'll be approached by a sales associate and treated to a few samples of some of the chain's newest menu items, including steak panini and steak salad, as well as some of the more standard fare.
It's called "Nourish Yourself and Your Community Day," and it's part of an effort to raise money for a good cause. For every panini sold today, the company will donate 50 cents to Operation Food Search; customers who swing by this afternoon will also have the opportunity to donate to Operation Food Search on their own.
Operation Food Search is one of the St. Louis area's largest distributors of free food to the poor. (According to the organization's calculations, OFS helps to feed 130,000 people each month, nearly half of them children). Today's goal, says Bread Co. spokeswoman Kelli Nicholson, is to raise $8,000, which would feed about 2,000 hungry St. Louisans for one day.
"Today is a celebration that highlights our partnership with Operation Food Search, but also a call to action," Nicholson tells Gut Check. "It's our way of saying thanks for coming in, and 'Hey, we're also doing this great fundraiser.' "
This is the first time in two years the company has rolled out such a fundraiser, Nicholson adds.