Kraft Macaroni & Tweets: Seven Tweets That Didn't Make the Cut



Have you been watching your late-night TBS talk shows this week? If not, you missed the mash-up of ads and Twitter and mac and cheese.

During "Conan" and "The George Lopez Show" this week, Kraft launched their "Mac and Cheese TV" ad campaign in which they produced ten high-production commercials on the fly based on Tweets made about mac and cheese.

Noelle O'Mara, Senior Brand Manager, KRAFT Macaroni & Cheese, told Marketwire, "We know people love Kraft Macaroni & Cheese and 'Mac & Cheese TV' is our way of celebrating the online conversations consumers are having about our delicious products. We are engaging with consumers in a new way -- through unconventional social media programs that enable us to continue to have a two-way dialogue with our fans."

Wanna see what they did?

Other Tweets that inspired ads include...

can't stop thinking about Macaroni Cheese.less than a minute ago via web

@jennyhamrick I don't joke about mac and cheese.less than a minute ago via txt

But what didn't make the cut?

Lol I'm gona be a great student, just burnt my finger making macaroni cheese!less than a minute ago via Twitter for BlackBerry®

Mum's bought me a Macaroni Cheese cos I'm poorly. Bless her. But I've given up cheese for lent...less than a minute ago via ÜberSocial

Kraft Confesses: "We Use Genetically Engineered Bovine Growth Hormone". #food than a minute ago via web

RT @THEFRESHBOYZFBB: #YouKnowYouGhetto if you put ketchup on Macaroni & cheese and tacos..lolless than a minute ago via Twitter for iPhone

What the eff?!?!?!?! Awesome!RT @quarrygirl: updated! we have the vegan mac and cheese pancake recipe! than a minute ago via HootSuite

Mac & cheese bitch tastes goodless than a minute ago via Twitter for Android


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