So I'm at lunch today, enjoying a sandwich and a few minutes of March Madness, when this commercial for KFC airs:
At first, I'm thinking, "Yeah! Right on! Sundays are awesome! At least until you realize that you have to be at the office in twelve hours, and you never got around to doing laundry, and your boss insists on such niceties as pants."
But then I'm all like, "Wait! Why the heck is KFC pushing this special ten pieces for $10 deal on Sundays? It couldn't possibly be because competitor Chick-fil-A is closed on Sundays."
Thankfully, the commercial is only 30 seconds long, so I could quickly return my attention to my sandwich and the games, but as I drove back to Gut Check International Headquarters, I couldn't help but ponder it some more.
Is it smart business to appeal -- intentionally or (wink, wink) coincidentally -- to Chick-fil-A fans who want a
fast-food-chicken fix on the day when the restaurant honors the beliefs
(quoted below from his official website) of founder Truett Cathy, complete with the cheeky T.G.I.S. (Thank God It's Sunday) reference?
Cathy believes that being closed on Sunday says two important things to people: One, that there must be
something special about the way Chick-fil-A people view their spiritual life and, two, that there must be
something special about how Chick-fil-A feels about its people.
Hell, yeah, it's smart business. In fact, I submit that KFC isn't taking this campaign far enough. Every Sunday there should be dudes dressed up as Colonel Sanders standing outside all of the closed Chick-fil-A locations with signs directing you to the nearest KFC location. Every Sunday there should be street teams of buxom blonds handing out free fried chicken outside churches.
Why stop at the closed-on-Sunday thing? The recent controversy surrounding Chick-fil-A COO Dan Cathy, who canceled appearance before the Clayton Chamber of Commerce after protests by the advocacy group PROMO, suggests another market KFC could tap.
I, for one, eagerly await the commercial trumpeting KFC's new LGTBucket.