"People think of the brand as a diner, with great comfort food at a great price, and they feel that incredible warmth and incredible connection to the servers," [Denny's chief marketing officer Frances] Allen said. "There's a soul to a diner that is very authentic, very warm, very accepting."To all of which Gut Check says, simply, "Bullcrap."
In the late 1990s, it adopted the slogan "America's original breakfast diner," and encouraged franchisees to remodel restaurants with stainless steel exteriors, chrome interiors, neon lighting and checkerboard tile floors.Because nothing says authentic diner like a bowling shirt.
When many balked at the cost of such renovations, the company suggested a less expensive option with flourishes like jukeboxes and outfitting servers in bowling shirts.
Support Local Journalism.
Join the Riverfront Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.
Join the Riverfront Times Club for as little as $5 a month.