Campaigns manager Justin Kerswell told trade magazine The Grocer: "Lidl is destroying the magic of Christmas by selling dead reindeer.Anyone eaten reindeer? I haven't but, controversy aside, am curious. Helpfully, the Daily Mail article includes Gordon Ramsay's recipe for reindeer stew.
"What they term "luxury cuisine" belies the truth behind an industry that exists to exploit wild animals.
"Reports show that up to 70 per cent of reindeer killed for meat are calves."
Mr. Kerswell said that Siberian reindeer were often herded by snowmobile, motorbikes and even helicopters, which causes the animals high levels of stress.
Support Local Journalism.
Join the Riverfront Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.
Join the Riverfront Times Club for as little as $5 a month.