Campaigns manager Justin Kerswell told trade magazine The Grocer: "Lidl is destroying the magic of Christmas by selling dead reindeer.Anyone eaten reindeer? I haven't but, controversy aside, am curious. Helpfully, the Daily Mail article includes Gordon Ramsay's recipe for reindeer stew.
"What they term "luxury cuisine" belies the truth behind an industry that exists to exploit wild animals.
"Reports show that up to 70 per cent of reindeer killed for meat are calves."
Mr. Kerswell said that Siberian reindeer were often herded by snowmobile, motorbikes and even helicopters, which causes the animals high levels of stress.