Today Slashfood shared an ad for Yeo Valley (pronounced, conveniently enough, "Yo Valley") Organics that's currently running in the U.K.
It features rapping hipster farmers, tricked-out tractor hood ornaments and chugging milk like it's Cristal.
And it ain't merely advertising irony! A quick YouTube search yields Braincell Harmonics, a hip-hop artist from middle-of-nowhere Stropshire, who raps about the joys of downhome English food production in "We Make Hay."
Check out the videos after the jump.
Yeo Valley Organics