Today Slashfood shared an ad for Yeo Valley (pronounced, conveniently enough, "Yo Valley") Organics that's currently running in the U.K.
It features rapping hipster farmers, tricked-out tractor hood ornaments and chugging milk like it's Cristal.
And it ain't merely advertising irony! A quick YouTube search yields Braincell Harmonics, a hip-hop artist from middle-of-nowhere Stropshire, who raps about the joys of downhome English food production in "We Make Hay."
Check out the videos after the jump.
Yeo Valley Organics
Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of St. Louis and beyond.
Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.
Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep St. Louis' true free press free.