So If I Can See Through My Soda, It Won't Make Me Fat?


Interesting story from Advertising Age: After several years of neglect, Coca-Cola, PepsiCo and Dr Pepper Snapple Group are preparing major marketing pushes for their lemon-lime soft drinks (Sprite, Sierra Mist and 7Up, respectively).

OK, maybe not so interesting if you aren't a food-business wonk. But a paragraph buried far down in the article caught my attention. The emphasis is mine:
In addition to focusing on the lemon-lime category because of its size, executives point to other trends spurring investment. They say lighter, clearer sodas are perceived by some to be healthier, making it an opportune time to go after consumers who may have shied away from soft drinks for health reasons.
Perceived by some to be healthier. I love that! Not saying it is healthier, just that if some people think clear soda equals healthy while dark cola equals unhealthy, then we're more than happy to take their money.

For those whose main objection to certain soft drinks is the use of high-fructose corn syrup as a sweetener, the article mentions that Sierra Mist is being reformulated to replace HFCS with natural sugar, while apparently you can obtain Sprite Green, made with Truvia.

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.