Double Down Sales "Immaterial"


What's missing? A bacon cheeseburger - IAN FROEB
  • Ian Froeb
  • What's missing? A bacon cheeseburger
When Gut Check tried KFC's Double Down "sandwich" -- a much talked-about creation in which two pieces of boneless fried chicken serve as the "bun" for a sandwich of cheese, bacon and the ickily named "Colonel's Sauce" -- we found it underwhelming. Turns out we weren't alone. reports that Double Down sales disappointed the company itself:
Yum Brands [KFC's parent company] did not break out sales figures for specific products in its second-quarter earnings -- the first quarter in which the sandwich was sold. But Mitchell Speiser, analyst for Buckingham Research, said the Double Down contributed to only 5% of KFC's sales. In order for a new product to be a blockbuster it has to be "north of 10%," he said.
Should KFC try to salvage the Double Down experiment, Gut Check suggests, er, doubling down on the concept: The Double Double Down, a bacon cheeseburger with two Double Down sandwiches acting as the bun.

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.