Ben Roethlisberger Disrepects Beef Jerky, Loses Sponsorship Deal

by

comment
The final bell has tolled for Big Ben's Beef Jerky.
  • The final bell has tolled for Big Ben's Beef Jerky.
In October, Gut Check listed ten athlete-branded foods of varying ridiculousness. One of the most ridiculous? Big Ben's Beef Jerky.

The Big Ben in question is Ben Roethlisberger, the two-time Super Bowl champion quarterback of the Pittsburgh Steelers. Yesterday, Roethlisberger learned that he would not face criminal charges for an alleged sexual assault in Georgia.

Still, the circumstances surrounding the alleged assault proved too much for the maker of Big Ben's Beef Jerky, which has ended its sponsorship deal with Roethlisberger, according to the AP (via ESPN):
PLB Sports president Ty Ballou says Roethlisberger is "falling short" of the company's standards...
Yeah, you knew beef jerky was tough. But did you think it was tough enough to stand up to a multiple-Super Bowl-winning quarterback?

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.