by Ian Froeb
New fast-casual restaurants appear seemingly overnight in suburban strip malls and on prime downtown corners alike, each slickly branded, its process so fine-tuned that its first day of operation runs nearly as smoothly as the 1,000th, as if the restaurant wasn't designed and built but grown in tubes like the human Na'vi in Avatar.Visit the RFT restaurant page late Tuesday afternoon or check back here Wednesday morning to see what I think.
Which makes it more impressive that into this crowded marketplace a new, homegrown contender has entered: Sammy Scott's. There is only one Sammy Scott's so far, tucked into a Creve Coeur strip mall, in a shopping plaza that also offers Qdoba, Jimmy John's and Crazy Bowls & Wraps. But Sammy Scott's seems destined to expand. The website (www.sammyscotts.com) already features a "store locator," and its slogan could double as a sales pitch to potential franchisees: "Cravable Comfort Food."