You know who's enjoying this recession? Besides repo guys and Paul Krugman's booking agent? McDonald's. Profits are up as cash-strapped folks opt for the Dollar Menu and the $2 latte. While most of us spend our time praying we aren't next on the firing line, Ronald and Grimace are driving around town in an Escalade, tossing wads of cash at all the mewling urchins.Check back here late tomorrow to see what I think.
We can gnash our teeth about fast food and empty calories another time. From a business standpoint, it's utterly, icily logical: Give people more for less. You can't argue, let alone try to compete, with that.