You know who's enjoying this recession? Besides repo guys and Paul Krugman's booking agent? McDonald's. Profits are up as cash-strapped folks opt for the Dollar Menu and the $2 latte. While most of us spend our time praying we aren't next on the firing line, Ronald and Grimace are driving around town in an Escalade, tossing wads of cash at all the mewling urchins.Check back here late tomorrow to see what I think.
We can gnash our teeth about fast food and empty calories another time. From a business standpoint, it's utterly, icily logical: Give people more for less. You can't argue, let alone try to compete, with that.
Support Local Journalism.
Join the Riverfront Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.
Join the Riverfront Times Club for as little as $5 a month.