The Fifth Horseman of the Apocalypse? Ore-Ida

by

The RFT receives many press releases. Some are useful. Many are not. A select few I need to share with you on Gut Check.

Today Ore-Ida introduces us to new "Steam n' Mash" potatoes. They're perfect for those who want mashed potatoes and are too busy to peel and chop the potatoes...but not quite ready to commit to instant mashed potatoes.

Available nationally, Ore-Ida Steam n' Mash products take the hassle out of making homemade mashed potatoes. These ready-to-steam, 100 percent real potatoes are already scrubbed, peeled and chopped. Simply steam the bag of frozen potatoes in the microwave for 10 minutes, pour the cooked potatoes into a bowl, add milk and butter, and mash to perfection. In just minutes, moms everywhere can prepare a hot dish their family will love!

A couple of things.

1) Yes, yes, I know not everyone has time to spend in the kitchen peeling, chopping and steaming or boiling and then mashing potatoes. You know what? If you don't have time to make mashed potatoes, then don't make mashed potatoes. OR have your kids help you make the mashed potatoes. It's fun and practical. Any scars they end up with from improperly peeling a potato will pale in comparison to the emotional scars of being fed Steam 'n Mash potatoes.

2) "...moms everywhere can prepare a hot dish..." Seriously? In 2008? Only moms cook? For reals? For really reals?

Full press release after the jump, if you can stomach it. If you need me, I'll be under my desk, whimpering.

- Ian Froeb

PITTSBURGH (September 16, 2008) - Gone are the days when the only way to make homemade mashed potatoes was to spend a lot of time laboring in the kitchen. Thanks to a new innovation from the Ore-Ida brand, known as Steam n' Mash(tm) potatoes, one of America's favorite comfort foods is now easy enough to make every day - in just 15 minutes or less!

Available nationally, Ore-Ida Steam n' Mash products take the hassle out of making homemade mashed potatoes. These ready-to-steam, 100 percent real potatoes are already scrubbed, peeled and chopped. Simply steam the bag of frozen potatoes in the microwave for 10 minutes, pour the cooked potatoes into a bowl, add milk and butter, and mash to perfection. In just minutes, moms everywhere can prepare a hot dish their family will love!

"We take great pride in bringing a new aspect of convenience to a nourishing, homemade food families love but often find too time-consuming to make from scratch," said Wendy Joyce, director of marketing for the Ore-Ida brand. "Whether chunky or smooth, or in your family's favorite recipe, Steam n' Mash products offer a convenient way to make your own favorite homemade mashed potatoes in a fraction of the time, so you can spend less time in the kitchen and more time with your family at the dinner table."

To launch the Steam n' Mash line of products, Ore-Ida has partnered with home and food expert Sandra Lee to offer advice and useful tips on how to make homemade foods families love, such as mashed potatoes, in a more convenient way.

"People are always looking for ways to prepare delicious homemade foods faster and smarter, especially busy moms," said Ms. Lee. "Everyone appreciates the time saved by not having to wash, peel and chop potatoes while creating a homemade dish they can call their own. Steam n' Mash potatoes are a perfect example of homemade made easy."

Found in the grocery freezer aisle with Ore-Ida products, Steam n' Mash potatoes are available in four delicious varieties, including Cut Russet, Three-Cheese, Garlic Seasoned and Sweet Potatoes.

To complement the introduction of Steam n' Mash products, the Ore-Ida brand has launched www.ilovemashedpotatoes.com, a new Web site for moms who love to mash! The site offers time-saving shortcuts and recipes, interactive polls and shopping tips for moms, and also a special introduction from Sandra Lee. The site also features downloadable Sandra Lee cooking videos showcasing her favorite recipes prepared with Steam n' Mash products.

comment