The Morning Brew: Friday, 8/3



So that microwaving-inappropriate-stuff Web site I mentioned yesterday? It's a freakin' viral marketing campaign for Kraft Easy Mac. I just get so excited by the prospect of seeing food explode that I don't bother snooping around for answers.

On to the news:

Ethanol producers are sick and tired of you blaming them for the rising cost of popcorn, soda and other food. (AP)

What does Barry Bonds' pursuit of 756 home runs have to do with sushi and organic food? (Advertising Age)

Our sister paper in New York City interviews Rocco DiSpirito after his appearance on Bravo's Top Chef. The upshot? Arrogant: Yes. Botox: No. (Village Voice)

-Ian Froeb