St. Louis Is in Vogue (and They Love Us)


Strike a pose; we're in Vogue - FLICKR/PHILIP LEARA

St. Louis is getting some love from no less a cultural arbiter than Vogue — with the fashion magazine praising our "magic." Yes, really.

In a story published online last night, Vogue offered a glowing tribute to the Gateway City. Dawn Sturmon, who writes that she's lived here fifteen years, praised a host of restaurants, coffee shops and stores.

Writes Sturmon, "Working in entertainment and media in both NYC and LA for over a decade, I would never have predicted I would abandon my dual-coast lifestyle for a fly-over city perched on a riverbank. But for nearly 15 years, St. Louis has been my adopted hometown. No longer just a beacon for baseball and beer fans, this midwestern city is home to vibrant communities of adventurous designers and artists, startups and coworking spaces. I’d even go as far as to say the city’s urban hang-outs rival the cool magic of those in my beloved former cities."

Among the spots she name-checks? Union Loafers, Brasserie, Olio, Planter's House, Taste, Brennan's and the Clover and the Bee. Restaurateur Zoe Robinson deservedly gets two shots-out, with praise for both the new Billie-Jean and Bar Les Freres.

Even the determinedly low-key Rise Coffee House gets some love, termed "the Grove's bohemian soul in a community gathering spot." Writes Sturmon, "No fancy subway tiles or concrete countertops here—just good coffee, salads, sandwiches, homemade cookies, and a choice working space with WiFi." Retail spots getting Sturmon's praise include Future Ancestor, Bowood Farms and Fauxgerty.

The story seems spot-on in just about every reference, something we've rarely said about an out-of-town publication covering the city (or even our in-town ones, truth be told). Read it, share it and just try to stop blushing.

And don't be surprised if you see it zipping past your news feed a zillion times today — the story is already among the three "most shared" on See what they mean by magic?

We welcome tips and feedback. Email the author at

  • Sign up for our weekly newsletters to get the lastest on the news, things to do and places to eat delivered right to your inbox.
  • Follow us on Facebook, Twitter and Instagram.

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.